maribel bar
design brief
Maribel began as a self-directed project in my design studio class, where we were encouraged to explore a concept we were personally passionate about. I chose to develop a bar identity centered on atmosphere, intimacy, and understated luxury, focusing on how design can shape a space that feels both elevated and personal. Through moody tones, tactile details, and expressive yet refined typography, the system balances structure with softness. Each touchpoint was designed to feel cohesive and effortless, positioning Maribel as a place rooted in presence rather than performance.
moodboard
my moodboard captures the social, intimate energy behind Maribel. It draws from a mix of vintage nightlife, warm ambient lighting, and tactile materials, blending a sense of nostalgia with modern cool. The imagery emphasizes connection, movement, and subtle indulgence, setting the tone for a bar experience that feels curated but never forced.
progress
In developing Maribel, I explored a range of typographic directions and refined a color palette rooted in warm, moody tones to reflect the bar’s atmosphere. The process focused on balancing bold, expressive type with more minimal, refined options, allowing the identity to feel both elevated and approachable. Through testing logo variations, color relationships, and initial applications, the system began to take shape as a cohesive yet flexible visual language.
outcome
The final outcome for Maribel is a cohesive brand system that translates seamlessly across print and digital touchpoints. From menus and signage to social assets and collateral, each piece reflects the bar’s moody, refined atmosphere while maintaining a sense of ease and approachability. The combination of bold typography, warm tones, and clean layouts creates a distinct identity that feels both elevated and lived-in, capturing the essence of a space designed for connection and experience.
