mun matcha
design brief
Mun Matcha is a culturally rooted beverage concept that was brought into my Design Studio (ART 545) by a client, where we were tasked with developing its full brand identity. Centered around a matcha and chai pop-up experience in San Diego, the brand is designed as a welcoming third space that fosters community and connection among young adults. The concept blends Somali chai traditions with Japanese matcha practices, with each drink crafted by hand using thoughtful, homemade ingredients. Our role focused on translating this vision into a cohesive visual system.
moodboard
This moodboard explores a balance between cultural richness and modern restraint, drawing from Somali and East African influences alongside contemporary matcha branding. Organic shapes, celestial motifs, and hand-drawn textures reflect themes of ritual and community. Earthy greens and warm neutrals reference natural ingredients, while the mix of traditional and minimal typography highlights the blend of heritage and contemporary design.
progress
in this stage, I explored a range of typographic directions to define the tone of Mun Matcha, focusing on minimal, soft, and slightly imperfect letterforms that feel human and approachable. I experimented with handwritten and custom type styles alongside cleaner, more structured options to find a balance between organic and refined. Simultaneously, I began developing a visual language through moon phases and star motifs. this process helped narrow in on a direction that feels both grounded and distinctive.
outcome
The final outcome brings the Mun Matcha brand to life through a cohesive and flexible system applied across physical and digital touchpoints. The identity translates from menu design and coffee cart branding to social media, merchandise, and web, maintaining a consistent visual language. The use of soft beige, deep browns, and matcha greens creates a warm, grounded feel, while the elements add a human, approachable quality. Overall, the result reflects the brand’s intention of creating a welcoming, community centered experience that feels both refined and personal.
